Cookie Policy
SportHoliday d.o.o.Last updated: May 2026This Cookie Policy explains how SportHoliday d.o.o. uses cookies and similar technologies on sportholiday.com (the "Website"), the categories of cookies used, and how you can manage your preferences. It supplements the Privacy Policy.
1. What Are Cookies?
Cookies are small text files that a website places on your device (computer, smartphone, tablet) when you visit. They are widely used to make websites work, make them work more efficiently, and provide information to the website operator.
Similar technologies include local storage, pixels, tags, SDKs, and fingerprinting techniques. For convenience, we refer to all of these as "cookies" in this Policy.
2. How We Obtain Your Consent
When you first visit the Website, a cookie consent banner provided by
Cookiebot (Cybot A/S, Denmark) asks whether you accept the use of non-essential cookies. You can:
- Accept all cookies (strictly necessary, preferences, statistics, marketing)
- Reject all non-essential cookies (only strictly necessary cookies will be used)
- Customise your preferences by category
You can change or withdraw your consent at any time by clicking
"Cookie preferences" in the Website footer, which reopens the Cookiebot banner. Withdrawal does not affect the lawfulness of processing before withdrawal.
We retain a record of your consent choice for
12 months, as required by Article 7(1) GDPR (demonstrating consent).
3. Consent Controls
Our Website implements
Google Consent Mode v2 for Google services and uses Cookiebot with Google Tag Manager to control non-essential tags such as Google Analytics 4, Meta Pixel, and Microsoft Clarity. When you decline a category, the relevant cookies and data transmissions are blocked. For Google services, limited consent-aware signals may be sent in accordance with Google's Consent Mode framework.
Specifically, we set the following consent signals:
- ad_storage — based on your Marketing cookies consent
- ad_user_data — based on your Marketing cookies consent
- ad_personalization — based on your Marketing cookies consent
- analytics_storage — based on your Statistics cookies consent
- functionality_storage / personalization_storage / security_storage — based on Preferences / Strictly Necessary, as applicable
4. Categories of Cookies We Use4.1 Strictly Necessary (always active)
These cookies are essential for the Website to function and cannot be switched off. They do not store any personally identifiable information and do not require consent under Article 5(3) of the ePrivacy Directive (as implemented by Slovenian ZEKom-1).
Examples:
- Tilda platform session cookies (e.g., tildasid, tildauid where set for essential functionality; session cookies for form submission and anti-spam)
- Cookiebot consent record (CookieConsent) — stores your consent choice so we can demonstrate compliance
- Security cookies to prevent unauthorised access and DDoS protection
4.2 Preferences (optional)
We do not currently set optional preference cookies. If we add preference cookies later, they will be listed in the Cookiebot inventory and controlled through the cookie banner.
4.3 Statistics / Analytics (optional)
These cookies help us understand how visitors use the Website, which pages are popular, where visitors come from, and how long they stay. Data is aggregated and, where technically feasible, anonymised.
Tools used:- Google Analytics 4 (provided by Google Ireland Limited, with US transfers under the EU-US Data Privacy Framework)
- Typical cookies: _ga, _ga_<container-id>
- Data retention in GA4: 14 months
- Microsoft Clarity (provided by Microsoft Ireland Operations Limited; data stored in EU data centres, with residual US transfers to Microsoft Corporation under the EU-US Data Privacy Framework) — anonymous session recordings and heatmaps; form inputs are masked by default
- Typical cookies: _clck (user identifier for session replay, 1 year), _clsk (session identifier, 1 day), MUID / MR / SM (Microsoft account cookies, where present)
- Data retention: up to 13 months
4.4 Marketing / Advertising (optional)
These cookies allow us to show you more relevant advertisements on Google and Meta platforms and measure the effectiveness of our advertising campaigns.
Tools used:- Google Ads (remarketing and conversion measurement) — cookies like _gcl_au, NID
- Google Tag Manager — container orchestration, loads only consented tags
- Meta Pixel (Meta Platforms Ireland Limited, with US transfers under the EU-US Data Privacy Framework) — cookies like _fbp, fr
First-party attribution cookies (set by sportholiday.com itself, not by third parties):
Cookie | Provider | Purpose | Duration |
sh_utm_source, sh_utm_medium, sh_utm_campaign, sh_utm_term, sh_utm_content | sportholiday.com | Marketing campaign attribution | 90 days |
sh_gclid | sportholiday.com | Google Ads click identifier for conversion tracking | 90 days |
sh_fbclid | sportholiday.com | Meta (Facebook/Instagram) ads click identifier | 90 days |
sh_landing_page | sportholiday.com | First page visited for attribution | 90 days |
sh_landing_referrer | sportholiday.com | Referring site of the first visit | 90 days |
sh_landing_date | sportholiday.com | Date of the first visit | 90 days |
These cookies may track you across websites that use the same advertising networks. Where applicable, data is shared with Google and Meta as separate or joint controllers for remarketing and audience-building purposes. See the Privacy Policy Section 4 for detail.
5. Detailed Cookie Inventory
A dynamic, up-to-date list of all cookies in use on the Website — including cookie name, provider, purpose, type, and expiry — is maintained by Cookiebot and displayed within the cookie consent banner. Click
"Cookie preferences" in the Website footer and then
"Show details" to see the full list.
Because websites and their cookies evolve, we rely on Cookiebot's automatic scanning (monthly) rather than a static list in this Policy to ensure the inventory is always current.
6. Third-Party Cookies
Some cookies are set by third parties (Google, Meta, and in some cases payment or embedded-content providers). We do not control these cookies directly. Information about how these third parties use cookies is available on their websites:
When you click a link on our Website to a third-party site (for example, a race organiser's site), that site's cookie policy applies, not ours.
7. How to Manage Cookies
You have several options to control cookies:
8. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. Because there is currently no industry standard on how websites should respond to DNT, our Website does not respond to DNT signals. You can control tracking through our cookie banner and browser settings as described above.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in applicable law. The current version is always available at sportholiday.com/legal/cookies with the "Last updated" date at the top. Material changes will be communicated via the cookie banner when you next visit.
10. Contact
SportHoliday d.o.o.Privacy queries:
privacy@sportholiday.comGeneral:
hello@sportholiday.comAddress: Mala Loka 17, 1230 Domžale, Slovenia